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Outreach Call Script

A guide for MSPs to open conversations about human cyber risk, uncover gaps, and secure follow-ups, demos, or Human Risk discussions.

Written by Kerryn Zendera
Updated over a month ago

Use this script as a guide rather than a word-for-word approach. It helps structure phone outreach so you can:

  • Start relevant, low-pressure conversations

  • Understand the prospect’s current approach to security awareness and phishing simulations

  • Uncover dissatisfaction, gaps, or inefficiencies

  • Secure a follow-up call, demo, or Human Risk discussion

The PDF includes:

  • Suggested opening lines and questions

  • Response paths for common answers (e.g., no time, already using a provider, managing internally)

  • Guidance for handling objections and closing for interest or future follow-up

  • Quick tips for keeping calls conversational and focused on the prospect’s pain points

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